To support the marketing efforts of our customers, we provide creative writing services specifically targeted to the advertising and marketing of products with a strong technical component. Our experience with technical marketing documentation and the expertise and professionalism of our team of writers enable us to provide our customers with an all-inclusive technical marketing service covering all their needs in this domain.
When the Expert Is Reading You
Marketing products and services addressed to highly technical users poses specific requirements that are different from the marketing of consumer products. When the target reader of an ad is as knowledgeable about the technology as the provider of the product or service itself, a smart slogan is not enough: arguments must be convincing, consistent and fact-based. But, above all, the text must focus on the features, technical characteristics and benefits of the product that are really interesting for the customer. And sell those features with a readable and neat style.
For instance, if we want to promote a new oscilloscope model, it is essential to know how is the equipment used in the lab, for what, under what conditions, what features are more convenient and which ones are cumbersome to the user, what benefits does the product provide as compared to other competitors, how the ideal scope would be... The writer must be able to feel like the client, and this requires matching up to the knowledge level of the end user.
Our creative technical writing services include the creation of any kind of marketing concepts targeted to technical users:
Scripts for marketing videos
Text for mailing campaigns
Material for customer conferences and meetings
Our creative writers are also technicians that, due to their professional background in the field, can think like customers do, are aware of what they are looking for, and know how to convince them with sound arguments about the benefits of the product or service.
(c) 2009 PARÁMETRO TRADUCCIONES S.L. Registered in the Registry of Companies of Madrid, Volume 17648, Book 0, Sheet 34, Section 8, Page M-303805
Business Address: Agustín de Bethencourt 25, 5º18, 28003 MADRID. Phone 91 554 77 83 - Fax 91 761 61 42