White Papers are moderately long documents meant to bring together, within a reasonable number of pages, a compendium of relevant information about a specific subject matter related to any of the customer's products or services. These documents can be useful for any interested reader, not necessarily an end client. However, as they contain references to the customer's products, they are also a powerful marketing tool that can work as an indirect, or even "viral", advertising material.
For instance, if a manufacturer of wind turbine generators would request us to write a White Paper about the problems to the power grid caused by the variability of wind and how do power companies cope with them, our service would consist in collecting data and information on the matter and writing, backed by the expert advice from the customer's specialists, a report of about 20 pages explaining the matter with some detail, trying to place our customer's wind turbine generators inside the context of the document. In the end, the report will be published in the Internet and, due to its interest, reach a broad user base, thus efficiently propagating the brand image of our customer, embedded inside an attention-grabbing document that can be useful to the community at large. This is, therefore, an effective way to use knowledge as a marketing tool to promote the customer's image.
(c) 2009 PARÁMETRO TRADUCCIONES S.L. Registered in the Registry of Companies of Madrid, Volume 17648, Book 0, Sheet 34, Section 8, Page M-303805
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