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The Company Technical Translation Technical Writing Bid Support Services
Overview
Approach
Services
Types of Documents
Benefits
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Writing Technical Texts
Technical Copywriting
Global Project Management
Document Summarization and Mash-up
Multimedia
Typesetting and Publishing
Accessibility Optimization
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Abstracts and Summaries Press releases White Papers Thematic Bulletins


Writing Press Releases
Press releases summarize in a short article the key facts of an event or product launch that can be relevant to the market. They are usually distributed to trade journals and magazines via e-mail whenever any relevant event occurs.
The press release writing service includes both the copywriting of original texts for publication in trade press and the selection of the target media. The level of detail of a press release may vary according to the target publication and the significance of the matter.
Automation of Deliveries
We have our own software tools, developed in-house, for the mass distribution of press releases via e-mail and the follow-up of their reading or reception. We can use recipient databases provided by the customer. Our press release distribution services include:
  • Preparing email templates in plain-text format or with a more elaborate visual appearance, in HTML with or without images
  • Developing ancillary web pages for e-mailing campaigns (sign-up and removal forms, pages linked to in the emailed messages, etc.)
  • Merging email templates with recipient data taken from an external database
  • Verifying the proper reception of messages by the recipient.
  • Verifying that the messages were actually read by the recipient.
  • Verifying replies to messages.
  • Identifying and purging incorrect or wrong recipient addresses.
(c) 2009 PARÁMETRO TRADUCCIONES S.L. Registered in the Registry of Companies of Madrid, Volume 17648, Book 0, Sheet 34, Section 8, Page M-303805
Business Address: Agustín de Bethencourt 25, 5º18, 28003 MADRID. Phone 91 554 77 83 - Fax 91 761 61 42